Fashion Luxury Product Description Page
(SPEC)
CLIENT: Prada, a global fashion luxury brand leader.
CHALLENGE: To write up an online product description of a long-time handbag design.
SOLUTION: Refresh the handbag to shoppers by highlighting the functional benefits of its features that makes it a more coveted piece. As a luxury brand, it’s key to connect to “long-term” heritage by suggesting a timeless design as “iconic.” That the bag is not just “chic” and fashionable but that it lets its owner shop conveniently is a deeper benefit. These are shoppers who like to stand out so the term “boasts” aligns with that feeling, while calling out the high-end logo makes it a must-have and one-of-a-kind handbag.