I Am True Blue

How does my background serve your needs? I use my skills as a seasoned communications and marketing expert to craft captivating PR strategies and content that enhance brand narratives through written and digital platforms and experiences. I constantly create new content ideas that link any topic back to a brand’s messaging in an authentic voice.  I have learned what works. I've seen what hasn't. And I know it's not one size fits all.

Pursuing my passion for travel and uncovering unique shops and finds in Lisbon, Portugal.

At the Super Bowl, enjoying music and pop culture and ensuring Tiffany & Co.’s representation is properly communicated and experienced.

Writing & communications are key threads in my life.

Journalism, PR & Pop Culture

As a child in the SF Bay Area, I created a weekly tabloid called, “Kids’ Time.” I filled it with stories I was excited to tell friends and family, tailored to their interests. As a pop culture maven and media fanatic, I still report the latest news and trends to friends and followers. My career in public relations blessed me with the savoir-faire to write copy that connects with media and customers to generate buzz.

Luxury & Entertainment Experiences

Supporting luxury and premium brands that enhance an individual’s lifestyle has been a passion of mine:

  • In creating high-end hospitality and events for VIPs and media for Tiffany & Co., I partnered with hotels, spas, restaurants, wineries and spirit makers.

  • I enlisted influencers and A-list celebrities for exclusive event appearances and product placement opportunities to enhance client experiences.

  • In promoting cutting-edge natural skincare and wellness services for Moonstone Skin & Body Care, I informed audiences how transformative these are for balanced well-being.

I saw first-hand how these brands evoke unmatched experiences, memorable for years to come. I convey these stories with copy that ignites audiences to taste these moments for themselves.

KEY CREDENTIALS

  • Education

    Magazine Journalism Degree
    Minor in Business Marketing

  • Certifications & Memberships

    Strategic Brand Management
    Content Marketing
    Digital Marketing

    Member, Comprehensive Copywriting Academy

  • Experience

    10 Years at Global Public Relations Agencies

    10+ Years on Tiffany & Co. North America Marketing Team

    Intern & Freelance Writer at Rock Love, a Bay Area music magazine

Career Highlights

  • Boosted social media engagement by an average of 137% for a skincare wellness brand.

  • At Tiffany & Co., launched seasonal digital influencer events, resulting in 70% sales conversion.

  • Promoted Tiffany & Co. Hawaii store re-opening global event, achieving 430% revenue increase.

  • Part of team awarded the PR Week Technology Campaign of the Year for “Skype Me,” having led the consumer marketing program, resulting in 20M+ media impressions.

  • Rebranded Lane Bryant catalog into online fashion brand with celebrity influencer digital campaign featuring community blog and YouTube videos. Secured 130M+ media impressions.

  • Spearheaded corporate-wide high jewelry launch at Tiffany & Co. by internally communicating goals, plans and guidelines to internal teams through various channels. Attained $30M+ sales.

See Case Studies

Get in Touch and Learn How We Can Work Together

I can help you meet your business objectives quickly. I am available for full-time roles, contract or project work.

  • Are you overwhelmed with marketing materials to write?

  • Does your website copy need refining or updating?

  • Do you need support with strategic planning, media outreach, social media management or events?

  • Are you stuck grasping for the right words to develop your brand’s voice?

Allow me to step in and be that extra wheel to keep your team rolling along and focused.  

Book a free discovery call to learn more!