Elevated Brand Messaging & Content that Attracts the Right Clients

I help premium fashion and beauty brands clarify their positioning and create content that stands out, builds trust and drives long-term client loyalty.

Let's Connect & Build Your Brand Narrative

LUXURY & LIFESTYLE BRAND COMMUNICATIONS

Luxury brands are not just defined by its pretty face but are shaped through meaning, emotion and experience that leave a lasting impression on its audience. And keep them going back for more.

I work with brands to define their distinct identity, what they stand for, how they sound and how they show up across every interaction — from the first impression to ongoing engagement that cultivates lifetime client relationships.

The result is a brand that feels distinct, memorable and aligned at every touchpoint, building high-end clientele — authentically. That is True Blue.

“Deanna managed our PR, social media, email newsletter and blog content and her support gave me the breathing room I needed to focus on my new endeavor.
She was responsive, dependable and delivered content that creatively elevate our communications and positioned our team as industry experts.”

Susannah Nation, Owner of Moonstone Skin & Body Care

“Deanna is incredible to work with and delivered beautifully written copy to up-level our brand. She went above and beyond to refine my brand strategy and customize and I’m thrilled with our first project together.”

Cari Streeter, Owner, Designer & Marketer of Jewelry by Cari

Schedule a free discovery call

Services: What I Offer

My services support brands across three core pillars:

Brand Identity & Positioning

Define or refine your brand’s foundation to ensure it communicates clearly, consistently, and with intention across every client touchpoint. Includes:

Brand Messaging & Voice Guide
Brand Positioning Narrative
Client Journey & Content Pillars
Brand Story Development Case Study
Founder/Designer Bio
Website Copy or Audit
Competitive Landscape Snapshot

Brand Awareness via Launch

Introduce your brand, product, or collection with a strategic launch that captures attention and communicates your value with clarity. Includes:

Content & Messaging Strategy
Press Materials: Press Release, Q&A, About Page, FAQ, Media Alert, Product Page
Website Landing Page
Email Launch Sequence

Ongoing Brand Engagement

Maintain visibility and build long-term client relationships through consistent, strategic content that reinforces your brand and drives conversion. Includes:

Monthly Content Strategy/Calendar
Email Marketing
Social Media Content Direction
Blog Posting

View service offers & pricing

TRUSTED BY BRANDS SUCH AS:

Let’s craft a brand story that captivates and converts.

Explore examples of how I infused brand and content strategy in PR, events and content marketing.

Moonstone Skin & Body Care

Content strategy and copywriting across blog, email and social media.

See Moonstone Case Study

Target Home & Designer Partners

Retail public relations via seasonal product launch press event preview, PR content and media outreach strategies.

see target case study

Tiffany & Co.

Luxury event marketing storytelling across store openings, client experiences and influencer partnership campaigns.

See Tiffany & Co. Case Study

Why Work With Me

Some Style is Legendary. At Tiffany & Co., I represented that iconic line across events, campaigns and brand communications. I learned firsthand how an innovative concept can become part of the cultural landscape, creating emotional resonance that builds the right client relationships.

Think of me as your brand’s publicist meets screenwriter. Drawing from 20+ years in luxury and retail marketing, PR, events and journalism, I’ll spotlight your brand, product or service by conveying a high-end brand identity through storytelling that is not just another Kardashian but the must-have cult classic experience.

I’ve elevated the clients journey through the content experience via online, events or media at PR agencies, in-house at Tiffany & Co., freelance for medspas, and harness my clienteling know-how via fashion sales at Nordstrom and Saks Fifth Avenue. I’ve been exposed to client personalities across regions, including first-hand living in California, New York City, Austin, DC and South Florida.

I’m inspired by fashion, luxury and pop culture — it’s a lifestyle. I bring a storyteller’s eye to brand marketing to shape the right messaging with meaning that drives results.

If you’re looking to enhance your brand’s experience with refined messaging, integrated launch strategies, exceptional execution and luxury-level communication, I can help.

Learn More About Me

Testimonials

Deanna was always supportive, giving and approached her work with such passion.

“I truly appreciate how Deanna supported our retail teams by consistently providing clear and concise communication to direct our client experiences. She kept many balls in the air and ensured we had all the tools, timelines and vendors set up for our event needs, ensuring the best brand representation.”
Johna Monteith, Store Director (internal retail events client at Tiffany & Co.)
Deanna is a talented brand and PR strategist. I could always count on her solution-oriented nature.

“To heed the challenge of brand repositioning into a new space, she hit the ground running, guiding executives and cultivating new media connections to secure high-profile stories. She effectively wrote materials to communicate our client’s solutions. Deanna is a true pleasure to work with.”
Marla Dierkes, Senior Marketing Communications Manager (former boss)
Deanna's written and social media contributions are creative and expertly deliver our brand voice.

“I have worked with Deanna in public relations in the past and was impressed so I was excited to have her perform my social media and copywriting needs and have been thrilled with the results. I also appreciate her dynamic content ideas to help move us forward.”
Janie Escamilla, Owner of Moonstone Skin & Body Care (client)
Deanna is amazing -- very talented and very experienced.

“Deanna listened and asked important questions to get a clear sense of what our company and handmade jewelry is all about. I’m excited to have her work on our product descriptions and other copywriting needs. She delivered exceptional value.”
Cari Streeter, Owner, Designer, Marketer of Jewelry by Cari (client)

Book Your Service Needs

See the Work Behind My Services

Click on the photos below for more details on each project and visit the portfolio pages to see more examples of work I’ve done in event, PR, partnership and content marketing campaigns and strategies and digital and brand copywriting.

Jewelry by Cari Website Copy

Created a website rewrite for DTC jewelry brand needing to reposition itself with new brand voice, product descriptions and SEO-optimized headers to support a distinct brand identity.

Beauty Blog: Lash Lifts & Brow Laminations

Wrote blog for client Moonstone Skin & Body Care to promote new holistic beauty services for eyebrows and lashes, highlighting service specialist’s expertise.

Monthly E-Newsletter for Spa

Email newsletter copy written to nurture clients and drive bookings, aligned with seasonal themes, service highlights and product features.

Change Management PR Campaign

Strategic media push consisting of key PR content to secure regional press and announce change of ownership for longtime beloved local spa.

Beauty Spa Social Media Content & Campaigns:

Wrote, designed and posted social content within identified content pillar themes and brand messaging. Increased user engagement 137%, Facebook followers 400%, Instagram reach by 56% and video plays by 267%. See work supporting a social media campaign for Client Appreciation Week.

Event Partnership Brand Representation Playbook

Tiffany’s sports heritage was brought to life through ongoing sports partnerships amplified by event activations to build brand equity, pop culture buzz and brand loyalty. It was key to represent the brand via all elements to convey the sports connection and craftsmanship messaging.

View brand positioning portfolio

View brand engagement portfolio

View brand awareness portfolio

Let Me Help Bring Your Brand to Life

Ready to Inspire Action and Build Client Loyalty?

Whether you’re refining your brand voice, updating your website or seeking strategic marketing or events support, I help you build your brand experience with content that connects.

Allow me to step in and be that extra wheel to keep your team rolling along and focused.

Book a free discovery call to learn how we can work together.

Let's Make it Happen