Client Success Stories
My goal is to shape your brand into one that attracts and retains customers with great solutions that bring joy. Copywriting has been the key to driving successful PR, event and marketing campaigns across luxury, lifestyle and beauty brands. What sets me apart is my ability to blend storytelling, brand positioning and unique customer experiences with pop culture and trends as appropriate — creating loyalty and aspiration.
Below are examples of how my copywriting strategically supported PR, events, influencer marketing, content marketing and social media initiatives for some of my favorite clients:
Public Relations Strategies for Target
Event PR & Influencer Marketing for Tiffany & Co.
Social Media & Content Marketing for Moonstone Skin & Body Care
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Moonstone Skin & Body Care
As my first client with True Blue, I promoted a luxury skincare spa to generate awareness and sales with a content strategy for their digital communication channels, notably for social media, emails and blogs, to further brand loyalty and sales. I executed the content and copywriting, plus designed social media post graphics, edited or organically filmed videos, and conceived campaigns. I also developed brand messaging guidelines.
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Tiffany & Co.
Working for this brand in-house, I employed luxury marketing and communications to tell their story with event campaigns, in-store promotions, and influencer marketing to increase awareness directly to clients or through media coverage to generate sales. Here I showcase the tactics and copy written materials I employed to promote new store openings and its events and influencer-hosted webinar programs that I oversaw.
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Target
I regularly implemented PR strategies to launch product collections for prestige retail giant, Target, my client at a public relations agency. Highlighted here is the strategy, content and copywriting I used to engage press on Target’s Spring Home collection, including a pitch letter and press release. I also prepared executives with key messages for talking points.
Get in Touch and Learn How We Can Work Together
I can help you meet your business objectives quickly.
Are you overwhelmed with marketing materials to write?
Does your website copy need refining or updating?
Do you need an extra hand with social media copy or event communications support?
Are you stuck grasping for the right words to develop your brand’s voice?
Allow me to step in and be that extra wheel to keep your team rolling along and focused.