Moonstone Skin & Body Care Case Study

CHALLENGE: To position Moonstone Skin & Body Care as a brand on top of advanced yet natural techniques. Highlight their exclusively provided body treatment as competitive to invasive options. The goal was to prompt clients to subscribe and commit to this service throughout the summer season.

SOLUTION: This blog was a great content platform to educate readers on the body care service and its uniquely available technology and benefits. The piece alleviated any client concerns. The tone is helpful, knowledgeable and informative. It was also called out via a social media post for cross-promotion.

RESULT: One of the top viewed posts in 2022, it ranked #1 in search.

CHALLENGE: Promote top-notch, highly coveted third-party skincare products to showcase a competitive edge and boost sales.

SOLUTION: Linked products with a promotion via social media. This Instagram post tied the product to the Holiday Gift Guide, found on the company’s website, as well as a contest. (Posts also were on Facebook.) The contest required liking 12 Days of Christmas posts, leading to an exclusive gift from a top skincare brand.

Copy evokes an emotion by transporting to a luxurious experience with a highly desired result. Tone is enthusiastic and helpful.

RESULTS: During Dec 1-12 contest period:

• Facebook page reach increased 510%

• Compared to previous year, Facebook reach climbed 257%

• Instagram profile visits increased 30%

• New Instagram followers increased by 50%

CHALLENGE: Move clients into the consideration stage of the buyer journey and increase engagement to draw them into the spa more regularly and strengthen loyalty.

SOLUTION: Created and posted video content on social media more often that featured products in action and tutorials with the team that were personalized and not overproduced to better connect with audiences. I developed a three-part eye care series featuring a new staff member.

RESULT: By the third installment, reach was 1.6k% higher than average.

Click below for a video I scripted, directed and edited demonstrating an exclusive luxury supplement drink, highlighting its ease to make and its benefits that “heal the mind, soothe the soul.”

CHALLENGE: As a small business owner, it’s important to not only promote products and services but connect with followers.

SOLUTION: To take advantage of social media opportunities with topics that humanizes the person behind the brand. This example aimed to relate to followers with a common thread: family. Speaking to a personal experience tied to “National Sibling Day” was a great way to do this while still tying content back to the business. The tone is enthusiastic, personable and relatable.

RESULT: 50% increase in engagement.

CHALLENGE: Position the lead esthetician and face of the brand as a go-to skincare expert, offering knowledge that makes her stand out as sought after in her field.

SOLUTION: I created a series called "Question of the Week," designed to personalize the skincare experience and showcase her own take on skin issues with thoughtful advice. The tone is professional and matter-of-fact in the Q&A but upon expanding on the topic is personable in the caption. I also conceived a brand tagline first featured here, "Right Remedy, Right Results."

RESULT: The reach of this post was 26.5% more than average.

CHALLENGE: Produce organic social media posts to promote a particular PR or sales initiative that the client can select to boost into an ad to increase visibility.

SOLUTION: Recognize content subjects that highlight brand milestones, news or promotions. I used more concise and uplifting copy that gets to the point with a clear call to action, such as encouraging to view new information or blog or take advantage of a promotion.

RESULTS:

• 100% boost in reach, post engagement and link clicks in comparison to previous month

• 40% boost in engagement

CHALLENGE: To educate followers on the Viktoria De’Ann Peptide Lift Ki, as some clients had requested information on how o use.

SOLUTION: The lead esthetician recorded herself going though each step on video, as a demonstration. I edited the reel and added graphics, branding elements, and guidance to develop this into an easy-to-follow tutorial. I then posted on Facebook and Instagram.

RESULTS: Viktoria De’Ann picked up the video to showcase on their Instagram channel. Moonstone’s Facebook reach jumped 20%, whle Intagram’s profile visits hit a 100% increase.

Featured post to promote the new esthetician servicing the redeemed promotion bookings. This served as a get-to-know-you piece to establish relatability to clients with personal details and her knowledge in what she does. This was designed to build trust and rapport.

A story served as a visual reminder to take advantage of the promotion. It was a great content resource as it only lasts 24 hours on the social media channels and flashes at the header to reach followers in a different manner.

This email served as an advertisement to introduce the upcoming promotion. Copy is directed to build excitement and invigorate a sense of emotion through the genuine warmth conveyed as to the reason behind this promotion. This email was also featured in an e-newsletter and social media post.

Used social media channels to promote the campaign by linking skincare tips, treatments and a given day’s theme to urge followers to consider taking advantage of the promotion for one of the featured reasons.

On the social media channels, I executed a last day reminder, along with re-emphasizing the “thank you” for clients on the second carousel slide. I appealed to the end of week need to de-stress for a soothing experience.