Holiday E-Newsletter

CLIENT: Moonstone Skin & Body Care, a Marin County skincare spa.

CHALLENGE: To boost support for this small business during the busy, highly competitive holiday season.

SOLUTION: Themed the monthly email newsletter around gift-giving and shopping small, detailing its benefits and importance. I conveyed this theme with a heartfelt note from the business owner, keeping her tone friendly and upbeat. I showcased the brand’s expertise and wealth of resources to provide luxury and rejuvenating skin with special gift-giving offers and ideas that I devised product descriptions around. The call-to-action is to shop the holiday gift guide that I created on the website.

RESULTS: The continued momentum with monthly email newsletters eventually increased subscribers by 30%.