
Connecting Dream Clients to Your Brand’s Story
Elevating luxury and lifestyle brands by fusing brand marketing expertise to help refine or define your brand to deliver strategic copywriting that creates memorable experiences and secures repeat clientele.
Luxury Brand Strategy & Marketing Copywriting:
Where Brand Positioning Meets Experiential Storytelling
As a kid, would you ever think you’d find the Wicked Witch of the West likable? A twist of brand positioning thanks to a popular novel turned Broadway show rebranded her reputation.
Why did Seinfeld’s Elaine Benes suffer “catalog copywriter’s block” when thinking up how to describe the less than exciting Himalayan walking boots? Because she needed to literally walk in its shoes and experience it to write it. There, she discovered what made that product unique.
These stories may be fictional but the strategy isn’t.
Think of me as your brand’s publicist meets screenwriter. Blending my journalism instincts, public relations chops and luxury brand marketing know-how, I’ll spotlight your product or service into a high-end brand identity that is not just another Kardashian but the must-have cult classic everyone wants to experience.
So whether you’re leading the marketing team of a globally recognized brand looking to maintain relevancy and stand out from the crowd or establishing a startup to take to the next level,
I can help:
REBRAND to reach higher goals and growth
LAUNCH something new to generate awareness to the right audiences
ENGAGE customers to grow loyalty and drive traffic with clear messaging
I’m here to create brand-aligned content that conveys a unique story customers are craving to experience exclusively.
Because luxury and lifestyle marketing and copywriting can help any brand attract high-end client devotees, authentically. That is True Blue.
LUXURY & LIFESTYLE BRAND COPYWRITING FOR:
Hotel, travel& leisure, spirits and hospitality brands
Jewelry, handbags, fashion and home design brands
Skincare spas, wellness, beauty, fragrance and cosmetic brands
“Deanna managed our PR, social media, email newsletter and blog content and her support gave me the breathing room I needed to focus on my new endeavor.
She was responsive, dependable and delivered content that creatively elevate our communications and positioned our team as industry experts.”
Susannah Nation, Owner of Moonstone Skin & Body Care
“Deanna is incredible to work with and delivered beautifully written copy to up-level our brand. She went above and beyond to refine my brand strategy and customize and I’m thrilled with our first project together.”
Cari Streeter, Owner, Designer & Marketer of Jewelry by Cari
TRUSTED BY BRANDS SUCH AS:
Let’s craft a brand story that captivates and converts.
Explore how copywriting can elevate your PR, event and content marketing strategies.
Moonstone Skin & Body Care
Content strategy and copywriting across blog, email and social media, strengthening community relations and engagement.
Target Home & Designer Partners
Retail public relations via seasonal product launch press event preview, PR content and media outreach strategies.
Tiffany & Co.
Luxury event marketing storytelling across retail store openings and influencer partnership campaigns to build client relations and sales.
Why Work With Me
Some Style is Legendary. During my decade at Tiffany & Co., I had the pleasure of representing that iconic line across events, campaigns and brand communications written around those magical words. I learned firsthand how copy can become part of the cultural landscape.
Unlike Andy Sachs in The Devil Wears Prada, I live and breathe fashion, luxury, and pop culture — it is my lifestyle. I know how to translate that passion into content that sparks connection with coveted clientele.
I help brands at every stage stand out by shaping the right messaging that feels elevated and delivering this through copy that drives results.
Testimonials
Services: How We Can Work Together
Great brands aren’t built on visuals alone — they’re powered by messaging, strategy, and experiences that create lasting connections.
My services are designed around three pillars: defining your voice, building awareness, and creating engagement that keeps your audience coming back.
Let me lighten your workload and make your marketing simpler, sharper, and more effective.
Explore my services offered within each pillar category below, along with relevant portfolios.
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Brand Positioning
SERVICES:
Brand Messaging, Narrative & Voice Guide, Case Studies, Event Toolkit
WHY:
Your brand needs more than a look — it needs a voice that connects. If you’re rebranding or struggling to explain your unique positioning in a compelling way, I can help.
SEE REBRANDING WORK BELOW:
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Brand Awareness
SERIVICES:
Bios, Blogs, Press Releases, Media Pitches, SEO Website Copy
WHY:
If your brand or business is needing visibility in front of the right audiences, I can provide you with the content and PR materials that will get your brand noticed.
CHECK OUT WORK THAT DELIVERED BRAND PRESENCE:
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Brand Engagement
SERVICES:
Landing Pages, Emails, Social Copy, Event Communications
WHY:
If your content is not translating to connection or conversions, I can help with strategic, branded storytelling that serves a purpose and engages target audiences through copy, social and event experiences.
TAKE A LOOK AT ENGAGING CONTENT:
See the Work Behind My Services
Click on the photos below for more details on each project and visit the portfolio pages to see more examples of work I’ve done in event, PR, partnership and content marketing campaigns and strategies and digital and brand copywriting.
Jewelry by Cari Website Copy
Created a website rewrite for DTC jewelry brand needing to reposition itself with new brand voice, product descriptions and SEO-optimized headers to support a distinct brand identity.
Beauty Blog: Lash Lifts & Brow Laminations
Wrote blog for client Moonstone Skin & Body Care to promote new holistic beauty services for eyebrows and lashes, highlighting service specialist’s expertise.
Monthly E-Newsletter for Spa
Email newsletter copy written to nurture clients and drive bookings, aligned with seasonal themes, service highlights and product features.
Change Management PR Campaign
Strategic media push consisting of key PR content to secure regional press and announce change of ownership for longtime beloved local spa.
Beauty Spa Instagram Content
Devised, wrote, created and posted social media content for client, keeping to content pillars and brand messaging. Increased social media user engagement by 137%, Facebook followers by 400%, Instagram reach by 56% and video plays by 267%, promoting the team, products and services.
Event Partnerships: NBA & NFL Retail Store Events
Tiffany’s sports heritage was brought to life through ongoing sports partnerships by amplifying the relationships with event activations that I created to build brand equity, pop culture buzz and customer loyalty, boosting the male target audience, and getting the message out in regards to Tiffany’s sports connection.
Tiffany Ladies Metro Watch Event & Community Influencer Partners
Developed and executed a community-focused event strategy with influencer hosts and VIP guests in support of women per the product theme and nonprofits. Donations were presented and stores were introduced to high-end clientele, generating sales and new client leads.
B2B Educational Case Study
Developed, researched and wrote a case study to launch startup NetSchools, working to make laptops available to all elementary school students. This was used as a media tool to build interest and also to position executive chairman as a thought leader in education technology and expert media resource.

Get in Touch and Learn How We Can Work Together
I can help you meet your business objectives quickly. I am available for full-time roles, contract or project work.
Are you overwhelmed with marketing materials to write?
Does your website copy need refining or updating?
Do you need support with strategic planning, media outreach, social media management or events?
Are you looking for strategies for building clients in a new market?
Are you stuck grasping for the right words to develop your brand’s voice?
Allow me to step in and be that extra wheel to keep your team rolling along and focused.