Elevating the Brand Experience with Luxury Copy & Messaging Guides

Aspirational content to grow brand presence and lifelong client loyalty for premium lifestyle businesses.

Let's Connect & Build Your Brand Narrative

LUXURY & LIFESTYLE BRAND COPYWRITING FOR:

Jewelry * Leather Goods * Fashion

Skincare * Aesthetic Spas * Med Spas * Beauty

I help brands to rebrand, launch and stand out from the crowd with cohesive content that conveys the unique story your clients are craving to experience exclusively.

Luxury copywriting and brand messaging create memorable experiences that attract high-end clientele — authentically. That is True Blue.

“Deanna managed our PR, social media, email newsletter and blog content and her support gave me the breathing room I needed to focus on my new endeavor.

She was responsive, dependable and delivered content that creatively elevate our communications and positioned our team as industry experts.”

Susannah Nation, Owner of Moonstone Skin & Body Care

“Deanna is incredible to work with and delivered beautifully written copy to up-level our brand. She went above and beyond to refine my brand strategy and customize and I’m thrilled with our first project together.”

Cari Streeter, Owner, Designer & Marketer of Jewelry by Cari

Schedule a free discovery call

Services: What I Offer

My services support three core pillars: defining your brand positioning and voice, building awareness and creating experiential copy and strategy that keep clients engaged. Through these pillars I develop custom strategic messaging and refined copy that elevate your brand experience at every stage of growth.

Let me lighten your workload and make your marketing simpler, sharper and more effective.

Brand Positioning

Your brand identity is the storytelling experience and voice to connect your brand uniquely from the rest. I create the strategies to help you do that via:

  • Brand Messaging & Voice Guide

  • Event Brand Toolkit or Playbooks

  • Case Studies & Executive Bios

Brand Awareness

Get noticed through PR, SEO and content strategies that elevate visibility:

  • Public Relations Content

  • SEO Website Copy

  • Blogs

Brand Engagement

Build lasting loyalty through email, social and experiential communications:

  • Website Landing Pages

  • Email Marketing

  • Social Media

  • Event Communications

View service offers & pricing

TRUSTED BY BRANDS SUCH AS:

Let’s craft a brand story that captivates and converts.

Explore examples of how I infused copywriting and brand strategy in PR, events and content marketing.

Moonstone Skin & Body Care

Content strategy and copywriting across blog, email and social media.

See Moonstone Case Study

Target Home & Designer Partners

Retail public relations via seasonal product launch press event preview, PR content and media outreach strategies.

see target case study

Tiffany & Co.

Luxury event marketing storytelling across store openings, client experiences and influencer partnership campaigns.

See Tiffany & Co. Case Study

Why Work With Me

Some Style is Legendary. At Tiffany & Co., I represented that iconic line across events, campaigns and brand communications. I learned firsthand how copy can become part of the cultural landscape, creating emotional resonance. 

Think of me as your brand’s publicist meets screenwriter. Drawing from 20+ years in luxury and retail marketing, PR, events and copywriting, I’ll spotlight your product or service into conveying a high-end brand identity that is not just another Kardashian but the must-have cult classic experience.

I identify messaging that sets your brand apart and convey that via aspirational content to make your brand unforgettable.

I’m inspired by fashion, luxury and pop culture — it’s a lifestyle. I bring a storyteller’s eye to brand marketing to shape the right messaging with meaning that drives results.

If you’re looking to enhance your brand experience with refined messaging, integrated launch strategies, exceptional execution and luxury-level communication, I can help.

Learn More About Me

Testimonials

  • Deanna was always supportive, giving and approached her work with such passion.

    “I truly appreciate how Deanna supported our retail teams by consistently providing clear and concise communication to direct our client experiences. She kept many balls in the air and ensured we had all the tools, timelines and vendors set up for our event needs, ensuring the best brand representation.”

    Johna Monteith, Store Director (internal retail events client at Tiffany & Co.)

  • Deanna is a talented brand and PR strategist. I could always count on her solution-oriented nature.

    “To heed the challenge of brand repositioning into a new space, she hit the ground running, guiding executives and cultivating new media connections to secure high-profile stories. She effectively wrote materials to communicate our client’s solutions. Deanna is a true pleasure to work with.”

    Marla Dierkes, Senior Marketing Communications Manager (former boss)

  • Deanna's written and social media contributions are creative and expertly deliver our brand voice.

    “I have worked with Deanna in public relations in the past and was impressed so I was excited to have her perform my social media and copywriting needs and have been thrilled with the results. I also appreciate her dynamic content ideas to help move us forward.”

    Janie Escamilla, Owner of Moonstone Skin & Body Care (client)

  • Deanna is amazing -- very talented and very experienced.

    “Deanna listened and asked important questions to get a clear sense of what our company and handmade jewelry is all about. I’m excited to have her work on our product descriptions and other copywriting needs. She delivered exceptional value.”

    Cari Streeter, Owner, Designer, Marketer of Jewelry by Cari (client)

Book Your Service Needs

See the Work Behind My Services

Click on the photos below for more details on each project and visit the portfolio pages to see more examples of work I’ve done in event, PR, partnership and content marketing campaigns and strategies and digital and brand copywriting.

Jewelry by Cari Website Copy

Created a website rewrite for DTC jewelry brand needing to reposition itself with new brand voice, product descriptions and SEO-optimized headers to support a distinct brand identity.

Beauty Blog: Lash Lifts & Brow Laminations

Wrote blog for client Moonstone Skin & Body Care to promote new holistic beauty services for eyebrows and lashes, highlighting service specialist’s expertise.

Monthly E-Newsletter for Spa

Email newsletter copy written to nurture clients and drive bookings, aligned with seasonal themes, service highlights and product features. 

Change Management PR Campaign

Strategic media push consisting of key PR content to secure regional press and announce change of ownership for longtime beloved local spa.

Beauty Spa Social Media Content & Campaigns:

Wrote, designed and posted social content within identified content pillar themes and brand messaging. Increased user engagement 137%, Facebook followers 400%, Instagram reach by 56% and video plays by 267%. See work supporting a social media campaign for Client Appreciation Week.

Event Partnership Brand Representation Playbook

Tiffany’s sports heritage was brought to life through ongoing sports partnerships amplified by event activations to build brand equity, pop culture buzz and brand loyalty. It was key to represent the brand via all elements to convey the sports connection and craftsmanship messaging. 

View brand positioning portfolio
View brand engagement portfolio
View brand awareness portfolio

Let Me Help Bring Your Brand to Life

Ready to Inspire Action and Build Client Loyalty?

Whether you’re refining your brand voice, updating your website or seeking strategic marketing or events support, I help you build your brand experience with content that connects.

Allow me to step in and be that extra wheel to keep your team rolling along and focused.  

Book a free discovery call to learn how we can work together.

Let's Make it Happen