Elevating Brand Presence & Loyalty with Luxury Copy & Brand Strategy Guides

Experiential storytelling that connects & creates repeat clientele for premium growing businesses

Let's Connect & Build Your Brand Narrative

LUXURY & LIFESTYLE BRAND COPYWRITING FOR:

Jewelry & Fashion

Skincare, aesthetics spas, beauty, fragrance

I help REBRAND, LAUNCH, ENGAGE and BRAND-ALIGN cohesive content that conveys a unique story customers are craving to experience exclusively. Luxury and lifestyle marketing and copywriting attracts high-end client devotees for any brand, authentically.

That is True Blue.

“Deanna managed our PR, social media, email newsletter and blog content and her support gave me the breathing room I needed to focus on my new endeavor.

She was responsive, dependable and delivered content that creatively elevate our communications and positioned our team as industry experts.”

Susannah Nation, Owner of Moonstone Skin & Body Care

“Deanna is incredible to work with and delivered beautifully written copy to up-level our brand. She went above and beyond to refine my brand strategy and customize and I’m thrilled with our first project together.”

Cari Streeter, Owner, Designer & Marketer of Jewelry by Cari

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Services: What I Offer

My services support three pillars: defining your brand positioning and voice, building awareness and creating experiential copy and strategy that keep clients engaged.

Let me lighten your workload and make your marketing simpler, sharper and more effective.

Brand Positioning

Your brand identity is the storytelling experience and voice to connect your brand uniquely from the rest. I create the strategies to help you do that via:

  • Brand Messaging & Voice Guide

  • Event Brand Toolkit or Playbooks

  • Case Studies & Executive Bios

Brand Awareness

Get noticed through PR, SEO and content strategies that elevate visibility:

  • Public Relations Content

  • SEO Website Copy

  • Blogs

Brand Engagement

Build lasting loyalty through email, social and experiential communications:

  • Website Landing Pages

  • Email Marketing

  • Social Media

  • Event Communications

View service offers & pricing

TRUSTED BY BRANDS SUCH AS:

Let’s craft a brand story that captivates and converts.

Explore examples of how I infused copywriting and brand strategy in PR, events and content marketing.

Moonstone Skin & Body Care

Content strategy and copywriting across blog, email and social media.

See Moonstone Case Study

Target Home & Designer Partners

Retail public relations via seasonal product launch press event preview, PR content and media outreach strategies.

see target case study

Tiffany & Co.

Luxury event marketing storytelling across store openings, client experiences and influencer partnership campaigns.

See Tiffany & Co. Case Study

Why Work With Me

Some Style is Legendary. At Tiffany & Co., I represented that iconic line across events, campaigns and brand communications. I learned firsthand how copy can become part of the cultural landscape.

Think of me as your brand’s publicist meets screenwriter. Drawing from 20+ years in luxury and retail marketing, PR, events and copywriting, I’ll spotlight your product or service into a high-end brand identity that is not just another Kardashian but the must-have cult classic experience.

I identify messaging that sets your brand apart and convey that via aspirational content to make your brand unforgettable.

I’m inspired by fashion, luxury and pop culture — it’s a lifestyle. I bring a storyteller’s eye to brand marketing to shape the right messaging with meaning that drives results.

Discover More About Me

Testimonials

  • Deanna was always supportive, giving and approached her work with such passion.

    “I truly appreciate how Deanna supported our retail teams by consistently providing clear and concise communication to direct our client experiences. She kept many balls in the air and ensured we had all the tools, timelines and vendors set up for our event needs, ensuring the best brand representation.”

    Johna Monteith, Store Director (internal retail events client at Tiffany & Co.)

  • Deanna is a talented brand and PR strategist. I could always count on her solution-oriented nature.

    “To heed the challenge of brand repositioning into a new space, she hit the ground running, guiding executives and cultivating new media connections to secure high-profile stories. She effectively wrote materials to communicate our client’s solutions. Deanna is a true pleasure to work with.”

    Marla Dierkes, Senior Marketing Communications Manager (former boss)

  • Deanna's written and social media contributions are creative and expertly deliver our brand voice.

    “I have worked with Deanna in public relations in the past and was impressed so I was excited to have her perform my social media and copywriting needs and have been thrilled with the results. I also appreciate her dynamic content ideas to help move us forward.”

    Janie Escamilla, Owner of Moonstone Skin & Body Care (client)

  • Deanna is amazing -- very talented and very experienced.

    “Deanna listened and asked important questions to get a clear sense of what our company and handmade jewelry is all about. I’m excited to have her work on our product descriptions and other copywriting needs. She delivered exceptional value.”

    Cari Streeter, Owner, Designer, Marketer of Jewelry by Cari (client)

Book Your Service Needs

See the Work Behind My Services

Click on the photos below for more details on each project and visit the portfolio pages to see more examples of work I’ve done in event, PR, partnership and content marketing campaigns and strategies and digital and brand copywriting.

Jewelry by Cari Website Copy

Created a website rewrite for DTC jewelry brand needing to reposition itself with new brand voice, product descriptions and SEO-optimized headers to support a distinct brand identity.

Beauty Blog: Lash Lifts & Brow Laminations

Wrote blog for client Moonstone Skin & Body Care to promote new holistic beauty services for eyebrows and lashes, highlighting service specialist’s expertise.

Monthly E-Newsletter for Spa

Email newsletter copy written to nurture clients and drive bookings, aligned with seasonal themes, service highlights and product features. 

Change Management PR Campaign

Strategic media push consisting of key PR content to secure regional press and announce change of ownership for longtime beloved local spa.

Beauty Spa Social Media Content & Campaigns:

Devised, wrote, created and posted social media content for client, keeping to content pillars and brand messaging. Increased social media user engagement by 137%, Facebook followers by 400%, Instagram reach by 56% and video plays by 267%, promoting the team, products and services. See work supporting a social media campaign for Client Appreciation Week.

Event Partnership Brand Representation Playbook

Tiffany’s sports heritage was brought to life through ongoing sports partnerships by amplifying the relationships with event activations that I created to build brand equity, pop culture buzz and customer loyalty, boosting the male target audience. It was key to represent the brand well via all event elements to convey the message of Tiffany’s sports connection. 

Get in Touch and Learn How We Can Work Together

I can help you meet your business objectives quickly. I am available for full-time roles, contract or project work.

  • Are you overwhelmed with marketing materials to write?

  • Does your website copy need refining or updating?

  • Do you need support with strategic planning, media outreach, social media management or events?

  • Are you looking for strategies for building clients in a new market?

  • Are you stuck grasping for the right words to develop your brand’s voice?

Allow me to step in and be that extra wheel to keep your team rolling along and focused.  

Let’s explore how I can help your brand connect deeply and convert meaningfully. Book a free discovery call to learn more!

Let's Work Together