Elevating Brands with PR-Driven Content & Copywriting

Transforming Narratives to Boost Loyalty, Visibility and Sales

True Blue connects key messaging, compelling storytelling and strategic brand positioning to craft copy that resonates and drives action.

In the competitive luxury, lifestyle and beauty markets, a strong brand identity with engaging copy is essential for standing out.

“Deanna is incredible to work with and delivered beautifully written copy to up-level our brand. She went above and beyond to refine and customize and I’m thrilled with our first project together.”

Cari Streeter, Owner, Designer, Marketer at Jewelry by Cari

TRUSTED BY BRANDS SUCH AS:

Explore how strategic copywriting, grounded in PR expertise, can support your marketing needs.

Copywriting Magic Backed by Public Relations and Communications Expertise

With over two decades of experience, including my work with Tiffany & Co., I combine journalism and PR insights with data-driven decision-making strategies to help your brand grow and engage your expertise your customer base with effective copywriting.

I exceed client expectations by enhancing market value and loyalty through targeted communications.

I understand the demands of running a business and am ready to relieve your workload while delivering exceptional results.

Services: How We Can Work Together

Let me help lighten your workload and generate the brand awareness needed to build client loyalty and engagement.

Explore my services below, along with relevant portfolios.

  • PR Copy & Content Writing

    Drawing on my PR experience, I craft compelling narratives that capture both media attention and consumer interest, with materials like press releases, pitch letters and blog posts.

    PR Materials Portfolio

  • Marketing Copy

    Producing impactful marketing materials across print and digital platforms, customized to stand out in the crowded market.

    Marketing Copy Portfolio

  • Event Communications

    Ensuring your events attract the attendees and attention they deserve with strategic communications from social media announcements to webinar scripts.

    Event Copywriting Portfolio

  • Website Copywriting

    Conveying consistent brand voice and messaging on all web pages and service or product descriptions.

    Website Copy portfolio

  • Social Media Management

    Overseeing your social media platforms to ensure cohesive brand messaging shines through and engages community.

    Social Media Case Study

  • Brand & Copy Tone Guide

    Providing a guide to refine your brand’s voice and align messaging to position a unique brand identity in the marketplace.

    Branding Overview

Testimonials

  • Deanna was always supportive, giving and approached her work with such passion.

    “I truly appreciate how Deanna supported our retail teams by consistently providing clear and concise communication to direct our client experiences. She kept many balls in the air and ensured we had all the tools, timelines and vendors set up for our event needs, ensuring the best brand representation.”

    Johna Monteith, Store Director (internal retail events client at Tiffany & Co.)

  • Deanna is a talented brand and media strategist. I could always count on her solution-oriented nature.

    “To heed the challenge of brand repositioning into a new space, she hit the ground running, guiding executives and cultivating new media connections to secure high-profile stories. She also effectively wrote materials to communicate our client’s solutions. Deanna is a true pleasure to work with.”

    Marla Dierkes, Senior Marketing Communications Manager (former boss)

  • Deanna's written and social media contributions are creative and expertly deliver our brand voice.

    “I have worked with Deanna in public relations in the past and was impressed so I was excited to have her perform my social media and copywriting needs and have been thrilled with the results. I also appreciate her dynamic content ideas to help move us forward.”

    Janie Escamilla, Owner of Moonstone Skin & Body Care (client)

  • Deanna is amazing -- very talented and very experienced.

    “Deanna listened and asked important questions to get a clear sense of what our company and handmade jewelry is all about. I’m excited to have her work on our product descriptions and other copywriting needs. She delivered exceptional value.”

    Cari Streeter, Owner, Designer, Marketer of Jewelry by Cari (client)

Get in Touch and Learn How We Can Work Together

I can help you meet your business objectives quickly.

  • Are you overwhelmed with marketing materials to write?

  • Does your website copy need refining or updating?

  • Do you need an extra hand with social media copy or event communications support?

  • Are you stuck grasping for the right words to develop your brand’s voice?

Allow me to step in and be that extra wheel to keep your team rolling along and focused.  

Book a free discovery call to learn more!