Elevating Brand Positioning with Strategic

PR, Content & Copywriting

Authentic Storytelling that Drives Visibility, Loyalty and Growth

I help luxury, lifestyle, retail and beauty brands stand out with compelling narratives that build authenticity and deepen audience connections.

From strategic copywriting and content marketing to PR-driven storytelling and media relations, I craft aligned, on-brand messaging that enhances brand perception, drives measurable engagement and fuels long-term loyalty.

Whether it’s crafting promotional content, optimizing social messaging or developing media pitches that tie into cultural and industry trends, my expertise ensures your brand remains relevant, memorable and top-of-mind.

“Deanna is a talented brand and PR strategist. Even when tackling a new space, she cultivated new media connections to secure high-profile stories. She also effectively wrote copy and materials to communicate brand offerings. Deanna is a true pleasure to work with.”

Marla Dierkes, Senior Marketing Communications Manager

“Deanna is incredible to work with and delivered beautifully written copy to up-level our brand. She went above and beyond to refine and customize and I’m thrilled with our first project together.”

Cari Streeter, Owner, Designer, Marketer of Jewelry by Cari

TRUSTED BY BRANDS SUCH AS:

Let’s craft a brand story that captivates and converts.

Explore how PR, event and content strategies backed by effective copywriting, can support your marketing needs.

Why Work With Me

With over two decades of experience, I combine journalism, marketing and PR expertise with a data-driven approach to amplify your brand’s share of voice, equity and customer engagement. My tailored storytelling and strategic communications enhance market value, foster loyalty and drive measurable growth.

Having worked with high-profile brands, startups and small businesses in New York City and California, I bring a deep well of industry knowledge. I spent over a decade shaping Tiffany & Co.’s brand presence through experiential marketing and partnerships. At top PR agencies, I guided brands such as Target and eBay with expert positioning and media relations strategies designed to maximize awareness and impact.

I understand the challenges of running a business, and I am here to lift some weight off your plate while delivering exceptional results.

Services: How We Can Work Together

Let me help lighten your workload and generate the brand awareness needed to build client loyalty and engagement.

Explore my services below, along with relevant portfolios.

  • Brand Messaging & Strategy

    BRAND MESSAGING & VOICE GUIDELINES: Defining how your brand communicates across different channels, including tone of voice and value propositions for high-value and foundational brand structure

    BRAND NARRATIVE: The overarching story that defines your brand’s journey, purpose and evolution, including the mission and vision.

    Wink PR Branding Case Study

  • Content Marketing

    SOCIAL MEDIA MANAGEMENT: Strategy, content direction, posting, graphic design and scheduling.

    WEBSITE COPYWRITING: Landing pages, home pages, product and service descriptions.

    EMAIL MARKETING: E-Newsletters and email funnels with welcome sequences and nurture emails

    SEO OPTIMIZATION: Keyword research

    Content Marketing Portfolio

  • PR, Communications & Thought Leadership

    PR STRATEGY AND MATERIALS: Plan development, positioning, press releases, bios, media FAQs, Q&As, pitches, talking points

    EVENT COMMUNICATIONS: Invitations, branded collateral, website pages, speeches

    CASE STUDIES

    PR Communications Portfolio

Testimonials

  • Deanna was always supportive, giving and approached her work with such passion.

    “I truly appreciate how Deanna supported our retail teams by consistently providing clear and concise communication to direct our client experiences. She kept many balls in the air and ensured we had all the tools, timelines and vendors set up for our event needs, ensuring the best brand representation.”

    Johna Monteith, Store Director (internal retail events client at Tiffany & Co.)

  • Deanna is a talented brand and PR strategist. I could always count on her solution-oriented nature.

    “To heed the challenge of brand repositioning into a new space, she hit the ground running, guiding executives and cultivating new media connections to secure high-profile stories. She effectively wrote materials to communicate our client’s solutions. Deanna is a true pleasure to work with.”

    Marla Dierkes, Senior Marketing Communications Manager (former boss)

  • Deanna's written and social media contributions are creative and expertly deliver our brand voice.

    “I have worked with Deanna in public relations in the past and was impressed so I was excited to have her perform my social media and copywriting needs and have been thrilled with the results. I also appreciate her dynamic content ideas to help move us forward.”

    Janie Escamilla, Owner of Moonstone Skin & Body Care (client)

  • Deanna is amazing -- very talented and very experienced.

    “Deanna listened and asked important questions to get a clear sense of what our company and handmade jewelry is all about. I’m excited to have her work on our product descriptions and other copywriting needs. She delivered exceptional value.”

    Cari Streeter, Owner, Designer, Marketer of Jewelry by Cari (client)

Get in Touch and Learn How We Can Work Together

I can help you meet your business objectives quickly. I am available for full-time roles, contract or project work.

  • Are you overwhelmed with marketing materials to write?

  • Does your website copy need refining or updating?

  • Do you need support with strategic planning, media outreach, social media management or events?

  • Are you stuck grasping for the right words to develop your brand’s voice?

Allow me to step in and be that extra wheel to keep your team rolling along and focused.  

Book a free discovery call to learn more!