Product Page Header Copy

CLIENT: Jewelry by Cari, a handcrafted fine jewelry wholesaler and online retailer.

CHALLENGE: To provide product page headers and descriptors for descriptions and categories that elevate the brand and attract customer loyalty by highlighting fashion-forward, unique, trend-setting pieces.

SOLUTION: The copy is written in keeping with the brand voice I identified, focused on a playful but chic tone. I worked to highlight the intricacy of the products that levels up this brand, as well as allowing the reader to self-identify and imagine how wearing these pieces will meet aspirational desires.