Digital Ad
(SPEC)
BRAND: Goop, a wellness and lifestyle company that offers a number of products from fashion to home to beauty, from both the in-house brand and third-party labels.
CHALLENGE: To promote a newly launched anti-aging skincare product.
SOLUTION: As the brand speaks to enhancing yourself inside and out, I imagined a tagline that had a double entendre that feeds both looking and feeling good.
The copy is in keeping with the brand’s playful, succinct and positive brand voice. I created a simple layout to match their look and font, highlighting the product.