Event Copywriting Samples to Drive Buyer Journey

With over 10 years of experience in event marketing at Tiffany & Co., I excel in crafting communication materials that promote the brand through the customer journey through 3 event stages:

  • Pre-Event (Awareness): Securing attendance with invitations, emails, direct mail, press releases and social media.

  • During and At the Event (Engagement): Delivering effective brand representation with remarks, collateral, signage and any on-site directives or merchandise presentation.

  • Post-Event (Conversion): Following up with attendees and media, and sharing the experience with the public to entice for future activity.

Explore my event writing samples below, as well as additional examples in the Tiffany & Co. case study.

Pre-Event Copy

Pre-Event Copy
Copy for Communication at Event

Copy for Communication at Event
Post-Event Copy

Post-Event Copy