Marin Living Magazine Advertorial

CLIENT: Moonstone Skin & Body Care, a skincare business located in Marin County.

CHALLENGE: To showcase the brand as a leading solution for summertime body woes with next-level services to attract new clients, particularly their new contouring treatment.

SOLUTION: Provided copy to include in Marin Living magazine’s “Summer Solutions” advertorial section. Copy is in the form of a Q&A to depict the business owner’s passion for her services and expertise by appealing to readers with the brand’s service benefits. It also educated about their exclusive Body Contouring treatment that some clients do not understand.

The tone is helpful, informative and creates a subtle sense of urgency for summer needs.

RESULTS: Reached a circulation of readers through the magazine of 90,000. I also repurposed to showcase this through the social media channels which boosted Instagram engagement by 50%+.