Holiday Gift Guide Landing Page
Pop-Up Call-to-Action
CLIENT: Moonstone Skin & Body Care, San Francisco area skincare spa
CHALLENGE: To create the copy for the landing page for a Holiday Gift Guide I developed. and the copy for its landing page by developing copy for Moonstone Skin & Body Care website. Develop gifting categories and curate featured products to highlight.
SOLUTION: I developed gifting categories and curated featured products to highlight. To draw attention to the selected products per category, I produced a landing page as an introduction, including alliteration for the simple call-to-action. The copy is straightforward and clear as to what the categories encapsulate.
A pop-up call-to-action page came up upon the home page, written to pique interest and shape it as something that was highly anticipated. Words like “special surprises” and “enthusiasts” send a message of specialness to draw click-through rates
RESULTS:
Overall website visits during gift guide promotion: 305% increase year to year; unique visitors up 311%.
Website visits to gift guide spiked to 350 visits that day, up 66% from last year.
Holiday Gift Guide was the 4th most visited section of the website.