Valentine’s Day Email

CLIENT: Moonstone Skin & Body Care, Bay Area small business offering skincare services and products.

CHALLENGE: To bring awareness to clients and followers about what the brand was offering for Valentine’s Day, a critical gift-giving time period.

SOLUTION: I wrote copy for an email block to include in the weekly newsletter, which was a place to connect with the loyal community. This communication vehicle also reached men, an ideal audience looking for easy Valentine’s Day gifts.

To exude luxury, I transported the reader to a place of comfort and relaxation with copy to appeal to the senses with words like “luxurious escape” and “revitalize” to make the offer more attractive. I kept the friendly, accessible tone of the brand with “sweetie” but left the text concise and informative.

I also recreated this to cross-promote on the social media channels, Instagram and Facebook, as well.